By Chris Grundy

We are mid-way through our summer of sport, with last week marking the most successful Olympics for Team GB since 1908. Whilst Rio used its existing national soccer stadium for the opening and closing ceremonies, it also built a number of other stadiums and venues for the games.

New stadiums and sporting structures are expensive to build and operate. In order to be profitable they need to become go to destinations, 365 days a year – not just on sports or match days. What role can technology play in achieving increased revenues and this year round objective?

Information technology and audio-visual systems (IT and AV) are critical to delivering and engaging supporter experience. Advances in mobile technology enable stadiums and other sporting venues to create and sustain a deeper and more profitable relationship with their fan base. Smart phone ownership provides the opportunity to develop this relationship but also drives the demand for good content.

There are a number of points to consider:

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Chris Grundy, IT and Audiovisual, Lifestyle

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